We are a company that serves and collaborates with consumers, we seek to identify collaboration opportunities for brands and consumers.
The consumer is our business interest not the brand. We are advocates of platforms where consumer generated ideas outnumber brand generated ideas.
CONSUMER LED INSIGHTS & DESIGN THINKING
Our consumer insight innovation centres (CIIC) are aimed at building direct relationships between businesses and their customers and consumers. Strategically all our CIIC’s are based in townships/ urban areas across South Africa with the first one in Soweto Johannesburg.
THE MOBILE APPLICATION
Content marketplace (Brief, Create & Distribute) Content distribution Data/Research engine (1st Party Data)
500 thousand social profiles analyzed and screened for brand safety. Using millions of inputs, AskSoweto has defined clusters formed by demographics, personality traits, and passions/interests. GDPR-compliant, everyone opts-in and is willing to share their information based on a clear value exchange.
A GLOBAL CONSUMER
The diversity of Sowetans by virtue of them coming from different areas of the country, means that we are able to transverse worlds easy.